Week 8- Advertising and Public Relations

Apple promotes their products all over. For the iPhone, it is promoted in Newspapers, on radio, television, the internet, in magazines, etc. Apple has showed great discipline when promoting their products. They know they dont have to try and sell more their products on the desktops of Mac's, iPods, on iTunes, or iPhones to their highest bidders. The company understands the main reason is to provide the users experience that the customers would love.

iPhone is one of the fast developing breakthrough product for mobile advertising. As more people use the iPhone for more things, there are going to be much more ads they would love to see.

Steve Jobs explains the Apple Store

Week 7- Retailing

Walking into the Apple Store is like taking on a new adventure into Electronic World. The scene is bright and the atmosphere is very calm. All of their products are hands on and there is no limit to what you can do. From MacBooks, iPods, iPhones, iPads, even Apple TV, the Apple store beats them all. The customer service is great and all employees show a great interest in the consumers concerns. Apple's promotion strategy shows that the company put a lot of planning and hard work into it because the sales and outcome of it all are magnificent. They pick the perfect locations for all of their stores which is usually a popular shopping area. e.g. Soho, 5th ave, 14th St. Apple continues to stay on top of the market with all the new gadgets, as long as the consumer is happy, Apple is happy. 

Consumer Decision Making

Apple studies on consumers buying habits for better iAds. They're taking notes on the consumers every move to study their buying habits. Apple is considering over the data of its 150 million iTunes users to figure out how to pit their iAds up against big competition like Google. Apple hopes that by examining the habits of consumers, they may be able to gain an advantage in the market by how well they target specific demographics. The company will analyze the music, videos, and apps that customers are obtaining from iTunes, App Store and iBooks to determine a profile that will better advertise to those types of consumers based on what they're purchasing.

Global Business

Product & Promotion

Usually when a company is promoting a new product they will advertise it in a newspaper, in a magazine or on television. Apple show a view of advertising in a different way. Just like iPhone's first commerical. Apple decided to promote both their brand and Artists at the same time. By doing so they chose to show all features and advantages that the iPhone had and played the music of upcoming artists through iTunes. iTunes is a computer application that enables users to download music from the internet and create playlists. iTunes is a application that is already apart of the iPhone where the user can listen to music and watch videos just like on their iPod.

iPhone Commercials

Week 4- The Marketing Enviroment

Since iPhone targets consumers like students, professionals, health care workers, corporate users and entrepeneurs that want to communicate, store information and have entertainment on the go, the iPhone shows that it had way more to offer. Not only is the iPhone one of the hottest phones to have but it is also the top and fastest selling phone. It has features from many other cell phones all together in one.
What attracts the consumers to buy the iPhone is;

1. The modern looking  touch screens that can't be duplicated by any other mobile phones.

2. It is easy to use. The all touch screen phone can accomplish so many things in one single touch.

3. Apple made sure that iPhone are compatible with other Apple products such as iTunes, Apple TV and many other Apple software.

4. The irresistable price, it's so afforable now. Now at $199 for a new two year agreement, no one could even resist on passing up on buying one of the new "IT" phones.

Corporate Irresponsiblity

Cablevision Optimum Service

Optimum is supposed to have Better Television, Faster Internet, and Smarter Phones Services. But most people are complaining about either 2 of the 3. TV's aren't clear as the optimum serivice says its supposed to be. Some have static and freezing. The Internet serivice sucks most of the time. One minute the service will be up and running then the next your waiting for a signal or waiting for a website to finish loading. Last but not least the Phone service can be sometimes worst than a dropped call on your cell phone. Some house phones just completely cut out saying not available or giving complete silence (no dial tone). Cablevisions optimum service needs to step up all of their technical difficulties and stop lying to their customers.

Country of Origin

Shirt- China
Leggings- USA
Rain Boots- Italy

Week 3- Ethics

Apple is committed to ensure the greatest and highest standards of social responsiblity wherever their products are made. By doing so, they make sure that the suppliers treat the workers with most respect and use enviromentally responsible manufacturing processes.

Apple's suppliers highest standards of ethical conduct include:
 Corruption, Extortion, or Embezzlement: This is strictly prohibited within the Apple company.They should'nt engage in it in any shape or form and engaging in it will immediately result in termination from the company.

Disclosure of Information: Disclosing all information regarding business activities, financial situations, structure, and performance in Apple.

No Improper Advantage: Not offering or accepting bribes.

Fair Business, Advertising, and Competition: Defending and supporting fair business standards in sales, competition and advertising.

Community Engagement: Suppliers are inspired to get the community engaged to help the growing social and developing for the company in which they operate.

Protection of Intellectual Property: Apple suppliers must respect the protection of Intellectual Property by protecting and keeping customers information safe, and transfer technology and know how it must be done.