Week 4- The Marketing Enviroment

Since iPhone targets consumers like students, professionals, health care workers, corporate users and entrepeneurs that want to communicate, store information and have entertainment on the go, the iPhone shows that it had way more to offer. Not only is the iPhone one of the hottest phones to have but it is also the top and fastest selling phone. It has features from many other cell phones all together in one.
What attracts the consumers to buy the iPhone is;

1. The modern looking  touch screens that can't be duplicated by any other mobile phones.

2. It is easy to use. The all touch screen phone can accomplish so many things in one single touch.

3. Apple made sure that iPhone are compatible with other Apple products such as iTunes, Apple TV and many other Apple software.

4. The irresistable price, it's so afforable now. Now at $199 for a new two year agreement, no one could even resist on passing up on buying one of the new "IT" phones.