Steve Jobs explains the Apple Store

Week 7- Retailing

Walking into the Apple Store is like taking on a new adventure into Electronic World. The scene is bright and the atmosphere is very calm. All of their products are hands on and there is no limit to what you can do. From MacBooks, iPods, iPhones, iPads, even Apple TV, the Apple store beats them all. The customer service is great and all employees show a great interest in the consumers concerns. Apple's promotion strategy shows that the company put a lot of planning and hard work into it because the sales and outcome of it all are magnificent. They pick the perfect locations for all of their stores which is usually a popular shopping area. e.g. Soho, 5th ave, 14th St. Apple continues to stay on top of the market with all the new gadgets, as long as the consumer is happy, Apple is happy.