Consumer Decision Making

Apple studies on consumers buying habits for better iAds. They're taking notes on the consumers every move to study their buying habits. Apple is considering over the data of its 150 million iTunes users to figure out how to pit their iAds up against big competition like Google. Apple hopes that by examining the habits of consumers, they may be able to gain an advantage in the market by how well they target specific demographics. The company will analyze the music, videos, and apps that customers are obtaining from iTunes, App Store and iBooks to determine a profile that will better advertise to those types of consumers based on what they're purchasing.