Week 2- Strategic Planning

iPhone's masterplan is to target consumers that like to have entertainment on the go. Those that need to store important information  or just want to communicate. Apple's target segments consists of corporate users, entrepreneurs, professionals, students, and health care workers. Few people want video, internet, and PDA features in one device because of the high prices. Since the smart phone market is low compared to the general phone market, the market will increase rapidly in coming years due to lower prices and greater power.