Global Business

Product & Promotion

Usually when a company is promoting a new product they will advertise it in a newspaper, in a magazine or on television. Apple show a view of advertising in a different way. Just like iPhone's first commerical. Apple decided to promote both their brand and Artists at the same time. By doing so they chose to show all features and advantages that the iPhone had and played the music of upcoming artists through iTunes. iTunes is a computer application that enables users to download music from the internet and create playlists. iTunes is a application that is already apart of the iPhone where the user can listen to music and watch videos just like on their iPod.