T-Mobile myTouch 4G Commerical- Comparing themselves to the iPhone 4

Week 10- Product Concepts

Apple's products excel with excellence when branding and packaging. They know what the customers expect, know that the brand is much more than the logo, how to simplify their message, and be themselves at all times.

Apple's Marketing strategy:

Simplicity: The art on the cover of the box, is a life-size photo of the product inside. With no words or no sell copy, this is what makes the consumer anxious and builds anticipation to get their hands on the product.

Consistency: The packaging and the product are as beautiful, clean, and easy to access as every other Apple product.

Ease of use: The product's controls and user interface are so natural that the consumer can quickly get up to speed and start using the product.

Quality: Instead of looking for ways to save money with a cheap box and paper stock, Apple makes their packages an extension of the product itself.

Week 9- Sales Promotion and Personal Selling

Apple has a lot of loyal consumers. Making sure the consumers stay happy and satisfied with their products, Apple has great offers that keep them coming back. The iPhone 4, which recently hit the market in late June 2010, Apple decided to make this phone twice as better than the previous iPhone's and more affordable to the consumer. Due to the complications and technical issues, it caused the consumers to become very upset with the qualities they were looking for in the phone. Apple took it upon themselves to give free phone cases to reduce the difficulties.

Back to College season is one of the biggest times of the year that Apple can make the most sales. Every college student feels that they must have some kind of computer to studty and help them with their school work. So why not get one of the hottest and coolest computers out? Which would be an Apple. Apple promotes selling the MacBooks by offering a student discount and with the purchase of the computer comes with a brand new iPod Touch. This strategy keeps the consumers loyal to Apple and also satisfied to have a cool gift with purchase.

iPhone 4 -New TV Ad

Week 8- Advertising and Public Relations

Apple promotes their products all over. For the iPhone, it is promoted in Newspapers, on radio, television, the internet, in magazines, etc. Apple has showed great discipline when promoting their products. They know they dont have to try and sell more their products on the desktops of Mac's, iPods, on iTunes, or iPhones to their highest bidders. The company understands the main reason is to provide the users experience that the customers would love.

iPhone is one of the fast developing breakthrough product for mobile advertising. As more people use the iPhone for more things, there are going to be much more ads they would love to see.

Steve Jobs explains the Apple Store

Week 7- Retailing

Walking into the Apple Store is like taking on a new adventure into Electronic World. The scene is bright and the atmosphere is very calm. All of their products are hands on and there is no limit to what you can do. From MacBooks, iPods, iPhones, iPads, even Apple TV, the Apple store beats them all. The customer service is great and all employees show a great interest in the consumers concerns. Apple's promotion strategy shows that the company put a lot of planning and hard work into it because the sales and outcome of it all are magnificent. They pick the perfect locations for all of their stores which is usually a popular shopping area. e.g. Soho, 5th ave, 14th St. Apple continues to stay on top of the market with all the new gadgets, as long as the consumer is happy, Apple is happy. 

Consumer Decision Making

Apple studies on consumers buying habits for better iAds. They're taking notes on the consumers every move to study their buying habits. Apple is considering over the data of its 150 million iTunes users to figure out how to pit their iAds up against big competition like Google. Apple hopes that by examining the habits of consumers, they may be able to gain an advantage in the market by how well they target specific demographics. The company will analyze the music, videos, and apps that customers are obtaining from iTunes, App Store and iBooks to determine a profile that will better advertise to those types of consumers based on what they're purchasing.

Global Business

Product & Promotion

Usually when a company is promoting a new product they will advertise it in a newspaper, in a magazine or on television. Apple show a view of advertising in a different way. Just like iPhone's first commerical. Apple decided to promote both their brand and Artists at the same time. By doing so they chose to show all features and advantages that the iPhone had and played the music of upcoming artists through iTunes. iTunes is a computer application that enables users to download music from the internet and create playlists. iTunes is a application that is already apart of the iPhone where the user can listen to music and watch videos just like on their iPod.

iPhone Commercials