Apple has a lot of loyal consumers. Making sure the consumers stay happy and satisfied with their products, Apple has great offers that keep them coming back. The iPhone 4, which recently hit the market in late June 2010, Apple decided to make this phone twice as better than the previous iPhone's and more affordable to the consumer. Due to the complications and technical issues, it caused the consumers to become very upset with the qualities they were looking for in the phone. Apple took it upon themselves to give free phone cases to reduce the difficulties.
Back to College season is one of the biggest times of the year that Apple can make the most sales. Every college student feels that they must have some kind of computer to studty and help them with their school work. So why not get one of the hottest and coolest computers out? Which would be an Apple. Apple promotes selling the MacBooks by offering a student discount and with the purchase of the computer comes with a brand new iPod Touch. This strategy keeps the consumers loyal to Apple and also satisfied to have a cool gift with purchase.
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