The Apple iPhone

The iPhone is the most sophisticated, outlook-challenging piece of electronics to come along in years. It does so many things so well, and so pleasurably, that you tend to forgive it's foibles.

- David Pogue(The US technology writer)

Thursday, November 18, 2010

Week 11- Integrated Marketing Communications

Apple has one of the best selling techniques in the business...and it really doesn't require much work. They let the product speak for itself. Allowing the consumers to have a hands on experience is a plus for the company. It didn't require a rocket scientist to figure it out, but it's still a valuable strategy for promotion of products. According to TheeBestLife.com, it shows the Top 10 Reasons Why (Average)People Buy Apple Products. Its actually another blog, but I feel that he touched every point of the question...why Apple???

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