Week 14- Segmenting and Targeting Markets

APPLE DOESN'T TARGET MARKETS, IT TARGETS PEOPLE. 

Targeting people and focusing on the users is what Apple does. They let the consumers decide how and where they will use their products. This is what helps the Apple brand grow as an international company.They focus on individuals and build unusual products for them, and let these individuals determine to their best ability make use of technology. 

Although, most Apple products cost more than the average electronic, the quality of their products could last a lifetime. Apple's segmentation strategy has made the company successful, extremely successful. They have been very mindful in how to sell their products and sold them at the correct prices. They create products for a particular use such as the iPad is for reading, iPod is for listening to music, and the iPhone is for apps.